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Toy Packaging Redesign

Title: sensosauria


Software Used: Indesign, Procreate, Illustrator, Photoshop


Data Visualization, Product Design, Brand Identity


Recent studies have indicated that the marketing of toys now is more gender specific now than ever. This assignment was to design a toy package design and marketing campaign to be gender neutral. Given the options of several different toy sets, I chose a set of dinosaur figures as I felt taking an educational route allowed for room for gender neutrality as education is for all.


My deliverables were a constructed toy box, a macro-website, a social media advertisement, and a pamphlet for inside of the toy box.

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